Siren spotting: Iara

Oceanica logoThis is the story of a mermaid most popularly known as Brazil"s Lady of the Lake. Legend has it she was an Amazon warrior princess and the birth of many more legends came right from this story. Iara was the pride and joy of her tribe. Strong, courageous, beautiful and a kick ass fighter, she was loved by everyone except her two older brothers. Like many men with big egos and small.. well, you know.. they were upset by being shown up by a girl and resolved to kill her in her sleep since they could never take her on if she were awake. She woke up just as they were upon her and promptly and easily killed them both.

Afterwards her tribe turned on her because they didn’t believe her story that her brothers tried to kill her first. They tossed her into the Amazon river where the fish brought her back to life and gave her a tail and water lungs. This was the start of the River Goddess worship. They say when men sighted her sitting on a river rock singing, they were so overcome by her beauty (because we all know personality isn't important) that they would literally go insane if she didn’t do the kind thing and kill them first.

She has always had a bad case of wanderlust and eventually felt the need to explore the world beyond Amazonia. So she followed the river down to the sea where she grew into a full fledged siren. We found she encompassed everything we admired in a powerful female so we offered her a job as our logo. Happily, she accepted and is now making sure Oceanica stays true to her brand of bad-assery. 

She tends to her sea kelp gardens so we always have fresh ingredients to harvest. She also makes sure we know just how toxic essential oils are for her and her ocean home. She tells us about all the benefits she's seen for her skin from being in the ocean all day, like the vitamins, minerals and proteins from her favorite algae. 

She's also been helping us with our mission to inspire people to look for beauty Beneath the Surface. She thinks it's insulting to use 18 year old models to sell skincare to 40 year olds, and we agree, so we promise never to do that. She advocates for women to take good care of their skin, face and bodies, not for the men in their lives, but as an act of self love and to boost self esteem. 

Here is how I first drew her:

Stay tuned for more of her adventures...

xo, Jacci

Jacci Delaneau

Adventuress, animal activist and recovering cheese addict. Dreamer and doer. A patent holding serial entrepreneur, our founder Jacci, has traveled the world in search of bizarre beauty rituals, the planet’s most beautiful beaches, and the perfect pizza. She combines her background in Marine Biology and Organic Cosmetic Science to develop clean, high performance skin care using sustainable ocean based ingredients. Read more about Jacci.