Why we will NEVER sell in China, ever!


We know this is not the feel good moment of the day, but it is important enough for everyone to know:

China still has very outdated laws regarding testing on animals for cosmetics. To us, it is a strange law, as all of the ingredients that are available to us as makers have all been tested up, down and sideways and have been deemed safe to use on our skin for decades.  China, however, wants companies who import to China to test on animals AGAIN no matter how many times these ingredients have been tested on animals in the past. The EWG wants the same thing, by the way, which is why we don’t support them, but that is a topic for a different post. The fact that China wants every cosmetic tested again, unnecessarily, means that we will not sell in China, ever. And we won't buy from any brands that sell in China either. Please think about this and do the same. 

There are hundreds of brands that start out as cruelty-free brands and when they get big enough to enter the Chinese market, they throw their principles out the window for money.  They have updated their animal testing policies to read: “no animal testing except where required by law”. 

We say F*&# that! There is no amount of money worth causing animals to suffer, especially when none of the ingredients are new! We would rather never sell in China and remain an Indie brand forever than subject animals to any kind of testing. 

There are many, many alternatives to testing on animals these days, including skin grafts in petri dishes and computer modeling. The easiest alternative is to use only those ingredients that are already regarded as safe. There has to be a point at which we all say stop and the way we vote is with our dollars.

Here are a handful of brands that still test on animals as of 2018:

NARS was once a cruelty-free staple for many but not anymore

L'Oreal has a notoriously misleading animal testing FAQ... 

Estée Lauder- of course, what do you expect


7. Make Up For Ever




La Mer






Max Factor


Sephora Collection


Dolce & Gabbana



Please look up the brand name you are interested in and find out if they sell in China first, before spending money on them.  It is a way to bypass the foggy wording on their policy page to find out the truth. If they sell in China they must test on animals. Period.  No matter how they word it. 

You can also tell all your friends on Facebook or anywhere you have a voice. Start a petition on www.change.org or www.animalpetitions.org  and ask people to sign and make it viral. Whatever you can do to help, please do it and tell everyone you are doing it. If you need our help, let us know what we can do to join you. And let these brands know you don’t want their products by complaining on their contact page!

As for us, we will never sell there or any country that forces us to test on animals. If the US changes our laws, we would rather quit our business first and do something that doesn’t harm anyone. People need to put other things before money or the world will never change. This is why we committed to giving a big part of our profits to 


And remember as Margaret Mead said:  “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.”

So let’s do it!

xo, Jacci & Laura 


Jacci Delaneau

Adventuress, animal activist and recovering cheese addict. Dreamer and doer. A patent holding serial entrepreneur, our founder Jacci, has traveled the world in search of bizarre beauty rituals, the planet’s most beautiful beaches, and the perfect pizza. She combines her background in Marine Biology and Organic Cosmetic Science to develop clean, high performance skin care using sustainable ocean based ingredients. Read more about Jacci.