Blue Beauty: Beyond Green, Beyond Clean
Blue Beauty embraces plants found beneath the surface of the ocean because they are more sustainable than terrestrial plants, cutting down on environmental pressure caused by the natural skin care industry. Blue Beauty gives more than it takes, with a negative carbon footprint and it's the most ethical choice, never testing on animals because there are no new or untested ingredients.
Blue Beauty is more progressive than natural, green or clean. As the green skin care industry goes from rebellious teen to mature young adult, we'll continue to educate on why going green is no longer enough. Blue is the new green.
"The ocean can provide solutions that take pressure off land-based
sources of production and, if restored, the ocean can be a true hero in
feeding us and providing natural climate solutions."
- Alec Taylor, Acting Head of Marine Policy at WWF-UK
Safety over source
Most "natural" brands are choosing source over safety, meaning, that as long as something is in its most natural unadulterated form, it is safe for you to use. That could not be further from the truth as anyone with a peanut or shellfish allergy knows.
Meanwhile, "clean" brands are choosing safe ingredients that can be all natural, naturally derived, or nature identical, but well known for being safe. Most ingredients that sound like scary chemicals in skin care are in fact naturally derived or nature identical. These types of ingredients not only make your products better, they are kinder to the environment since they don’t have to be grown.
No essential oils
As a natural brand you may be surprised to learn that we do not use essential oils (EO's) in our face care. Although essential oils are natural, they are also phototoxic, and since you spend time in the sun, we leave them out. The legal dermal limit for essential oils is under 1% for leave on face products, and at those small amounts, there is no big beneficial effect from the essential oil anyway, just a cumulatively sensitizing one.
Some EO's are even toxic to aquatic life and have a very long lasting impact on marine eco-systems both when being distilled and when being disposed of and we will not contribute to that.